When you build deep customer connections, customers will think of your brand first when they need to purchase a specific item. With consumers less likely to enter a physical store, it becomes more important to start building strong relationships in the online space.Ĭonsumers are spending less time browsing products and lingering in stores, so using your marketing channels to connect with them early is key. This is in largely due to consumers stocking up on electronic appliances for their home offices and other entertainment necessities while spending the majority of their time at home. From CNBC, BestBuy saw that “online sales were up 242% during its fiscal second quarter.”
In addition to the general growth of ecommerce, the pandemic is accelerating the popularity of online sales. According to eMarketer, “US ecommerce sales will reach $794.50 billion this year, up 32.4% year-over-year.” In this article, I'll share four reasons why your business should focus on building customer relationships, especially moving into 2021.Įcommerce, in general, is becoming increasingly popular. However, there are many more benefits to using the superpowers of relationship marketing. Having a strong connection based on trust and communication helps customers feel more secure and connected with a brand, and it can also lead to growing customer retention and your repeat purchase rate. Building a working relationship with customers is key to the long-term success of a business.
0 kommentar(er)
